When it comes to advertising, it is difficult to fully engage a customer since there are so many other messages your brand is competing with. So how can you capture a customer’s attention? Get creative with the format of your print pieces.

When it comes to advertising, it is difficult to fully engage a customer since there are so many other messages your brand is competing with. So how can you capture a customer’s attention? Get creative with the format of your print pieces.

Everyone has heard of recycling, especially when it comes to paper, plastics, and glass. Most cities offer recycling pickup, and many people utilize the service. What most people don’t know is how much their recycling efforts are actually helping.

Email is a great marketing tool because companies can target specific consumers at a low cost. How many consumers are actually looking at these emails? A study by Epsilon Marketing shows that 75% of consumers say they receive many emails that they don’t even open.

Sometimes, advertisers have great ideas but they aren’t exactly sure how to put them into print. Take, for instance, a package of French fries. Magazines can’t exactly put in a sample of French fries for consumers to try. This is where creative formats can help, and Meredith Print Advantage has lots of ideas.

Epsilon Targeting recently released their 2011 Channel Preference Study, which focused on customer preferences on how they received messages from marketers. Direct Mail came out on top when it comes to consumers. This was true for a wide span of categories, as well as for younger demographics.

Direct mail is a great way to reach potential customers, as we have talked about in our previous posts. The problem with mail is it can easily fall into the “junk mail” category and be thrown away by consumers. This is why standing out is so important.

We’ve talked about the importance of integrating direct mail with online resources, such as websites and social media sites. What about other mediums that can be paired with mail? Direct mail is great on its own, but pairing it with other advertising methods can make a bigger impact in a customer’s mind.

Previously, we posted about the weight of paper. A paper’s weight is important because customers pay for paper based on its weight. But, the thickness of paper is also important for several reasons; function, processing considerations, and costs are among the most important.

Direct Mail is a great way to reach your audience, but there are some classic mistakes you’ll want to avoid when creating a direct mail campaign. These mistakes could be very costly and negatively affect the outcome of your marketing campaign in many ways. If your company is investing in direct mail, be sure to steer clear of these mistakes in order to get the most bang for your buck.

Adding a sample to a magazine insert can be an easy way to draw attention to your advertisement, as well as allow consumers to interact with your brand. This is a great way to promote a new brand or product line, especially if you already have loyal customers.

Have you looked lately at the variety of papers? There are hundreds of options available. If you are wondering what paper to use, it can be tough to sift through them all. One of the best ways to make the decision is to get help from a print expert.

Three out of four Americans read and trust direct mail advertisements. 79% of households at least go through and peruse their advertising mail, when only 19% of advertising sent through email is opened. Direct mail is a source that consumers still enjoy receiving information from, and many times, leads them to purchase items online.

Last time we were talking about the variety of paper out there. I promised to go into more detail on a list of paper types that exist.

At the beginning of the month the USPS released many statistics that are very valuable to marketers. Been skeptical about the impact of direct mail in your marketing mix?