View Case Study

  View Case Study

  View Case Study

  View Case Study

The small, strange looking boxes known as QR codes seem to be popping up everywhere. The codes are designed to be scanned by a mobile device in order to receive information.

One of the best things a business can have is a loyal customer. It is much more difficult and expensive to build new relationship and attract a new customer than it is to keep a customer loyal to your brand. Customers can be very brand loyal on their own, but it is up to your company to give them a reason to stick with your business or products.

One of the largest and fastest growing companies in the world, Google, understands that printed materials can deliver a strong message. Google has sent out various advertisements and even a full-color catalog over the past couple of months.

Lately, marketers have been very focused on the use of digital media in their marketing plans. Businesses are spending more and more time and resources on websites, social media, apps for the iPad or iPhones, and email marketing. All of these mediums are great. They’re new, exciting, and trendy. But are they getting your message across?

NEW YORK (AdAge.com) — Meredith Corp. has acquired mobile hotshop the Hyperfactory after taking an initial stake in the agency responsible for the much-loved Kraft iFood Assistant app one year ago. Since the agency’s opening in 2001 by two brothers in New Zealand, Hyperfactory remains one of the most-distinguished mobile creative agencies to date, having worked with Coca-Cola, L’Oreal and, of course Kraft on its first iPad app.

The Canadian Postal Strike has now escalated to a system-wide shutdown. As of June 15, 2011, the Canada Post will not accept mail until labor issues are resolved. Processing and delivery operations have ceased throughout the country except for a few suburban and rural areas in order to clear out mail that is already in the system.

The Canadian Postal Strike continues as the Canadian Union of Postal Workers announced Sunday evening that ten more locals will be on a 24-hour strike that began last night at 9:30PM. All of the locations affected are primarily letter carrier delivery sites, with the expected disruption at the local level.

The Canadian Union of Postal Workers continues to strike in specific areas in Canada, causing mail operation to continue to be disrupted. Last evening the CUPW announced it would be striking in the following locations for the next 24 hours:

This summer, the US Postal Service is promoting the integration of direct mail and mobile marketing by offering a 3% discount to marketers who use a smartphone friendly barcode on their marketing materials.