Custom USB keys are a great new marketing tool that allows companies to supply consumers with custom information they can plug right into their computers. Not only can the information on each individual key be customized towards a specific customer, it can also be trackable. These keys typically send users to a website which then authenticates the user for login via the embedded serial information on the USB key. Access to a secure website is then granted, informing the user that the content of the site is exclusive to them. Once the user is logged into the site, the company gets a notification and can gain usage data information from their campaign. This allows marketers to target many different demographics with one campaign since all of these keys are so customizable.

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These USB keys can contain a variety of material, from a free song download from a new artist to a survey from the local supermarket. Since these keys are so customizable, it is incredibly easy to gain a variety of data from all demographics. The keys are also much slimmer than a typical USB drive, so they can easily be sent in the mail or even included as a magazine insert. The interactive nature of USB keys draw in consumers, curiosity of what this new technology does will drive use. This in turn will drive sales or provide beneficial information that can help marketers create more effective campaigns. The ROI on these keys is also incredibly high, since the cost of creation is so low and the response is typically much higher that a direct mail piece or even a link to a website.