Meredith Corp. has acquired mobile hotshop the Hyperfactory after taking an initial stake in the agency responsible for the much-loved Kraft iFood Assistant app one year ago. Since the agency’s opening in 2001 by two brothers in New Zealand, Hyperfactory remains one of the most-distinguished mobile creative agencies to date, having worked with Coca-Cola, L’Oreal and, of course Kraft on its first iPad app . From those beginnings, it’s grown to an operation of more than 100 people with offices in Auckland, Los Angeles, New York, Chicago, Hong Kong, Sydney and Hyderabad, India.

Custom USB keys are a great new marketing tool that allows companies to supply consumers with custom information they can plug right into their computers. Not only can the information on each individual key be customized towards a specific customer, it can also be trackable.

Still a new marketing phenomenon, QR codes are 2D barcodes that consumers can scan into their mobile devices. QR codes can be generated online, for anything from a corporate website, to an electronic business card that lets users automatically enter contact information into their address books.