
Response Cards
Use response cards to drive your customers to react in a measurable way. When you include a response card you've added the engine that drives the consumer to interact with your promotion, increasing awareness and recall of your brand message. Response cards drive customer response by mail, phone, store traffic, and website where you can begin to capture valuable, measurable, customer data. Take advantage of the one-to-one dialogue you have established with your customers and prospects and use that information to develop marketing strategies that increase the lifetime value of your customers.